Have you ever gotten lost on an exhibition? Unless you`ve left a layer of crumbs on the floor, there is only one way to retrace your steps: to find reference points which will allow you to remember the
path. Like one tree in a forest that seems different from others and shows us a direction – and can even save our life! – in the same way, a different stand can guide the people on the exhibition and it comes to be the reference point in which the first beneficiary is – your product.
The Stand design is a vital weapon when it comes to the success of you business: to highlight, call the attention can be analogically represented as being loss in a forest – the manner in which you can outlive your competence, making successful an event that otherwise could only be the waste of money. The uniformity of stand design is rarely the matter of budget; instead, it`s about the election of appropriate supplier. Choose innovative fresh and attractive proposes. The most expensive design is what attracts visitors to your stand.
Photo: Ana Echebarría – Bosque de Oman